An article published in the Orlando Business Journal says that a local Harley Davidson dealer is spending $50 million to create a Harley-themed attraction located near his dealership.

The dealer, Bruce Rossmeyer, says the attraction will be spread out over 150 acres, and will be named, "Destination Daytona":

"I'm not building this for Bike Week," says Rossmeyer, referring to the biker-crowd festivities held 10 days each year in early March. "I'm building it for 12 months a year."

Destination Daytona will include a combination hotel-and-condominium project, retail shops, seven restaurants, two bars and a new 109,000-square-foot Harley dealership. There will also be a Coca-Cola-sponsored outdoor amphitheater, a 15-acre motorcycle repair school, 80,000 square feet of motorcycle-related businesses and Rossmeyer's own Boss Custom Motorcycles.

And there's more:

"We're building a helipad, and I'm going to get it painted to match my plane," he says. "We'll be doing fly-and-drive packages with motorcycle rentals. I want to do one big event here a month -- boat shows, antique shows, recreational vehicle shows -- things that will draw people from Orlando and Jacksonville to visit us."

Good luck to him!

Labels: Bruce Rossmeyer, Daytona Beach Bike Week, Destination Daytona, Florida Harley Davidson Dealerships