Builder Proposes Motorcycle Mall

First came the shopping mall, then came the auto mall, and now someone wants to build the first "motorcycle mall", in Elk Grove, ...

First came the shopping mall, then came the auto mall, and now someone wants to build the first "motorcycle mall", in Elk Grove, California, just outside of Sacramento.
A partnership associated with Fite Development Co., one of Greater Sacramento's largest general building contractors, is seeking Elk Grove's permission to develop a 10-acre project of up to 165,000 square feet -- mostly for motorcycle sales, but also for stores, restaurants or financial services.
The concept of a motorcycle mall would different than with auto malls. In auto malls, each dealer focuses on a different brand. For example, you don't see two dealers selling Chevrolets in the same mall.

But many motorcycle dealers carry several brands. It's very common for a dealer to carry Hondas, Yamahas, Triumphs, Victorys, Kawasakis, and Suzukis, all under the same roof. Hence, putting five to ten dealers together in the same "mall", each selling the same brands, might create a price war. That ought to be a good thing for buyers.

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