Westpoint Home Licenses with Harley Davidson

WestPoint Home, Inc . announced today a new multi-year Licensing Agreement with Harley-Davidson Motor Company, to produce and market Juveni...

WestPoint Home, Inc. announced today a new multi-year Licensing Agreement with Harley-Davidson Motor Company, to produce and market Juvenile Bedding and Bath accessories as part of the Youth Home Furnishings Collection for markets throughout the U.S. and Canada.

Some of you might know Westpoint Home as the maker of Martex, Utica, and Vellux brands of towels, linens, and blankets.

The new product line will be introduced in the October 2005 Fall Market Week in New York City, with an anticipated second-quarter 2006 shipping date to WestPoint Home's Department and Specialty Store customers as well as the Harley-Davidson dealerships nationwide.

"Our customers enjoy sharing their enthusiasm for Harley-Davidson with their families, especially children and grandchildren," said Ruth Crowley, Harley-Davidson vice president of general merchandise. "These products give our young enthusiasts an opportunity to customize their rooms expressing their personal spirit of freedom and individuality."

Of course, there's no better way for a child to express his or her personal spirit of freedom while drying themself off with a Harley Davidson bath towel.

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