Motor City Harley-Davidson of Farmington Hill, Michigan, is having a sales promotion where anyone who buys a brand new 2007 Harley-Davidson motorcycle gets 10,000 miles of free gas.

Here's a snapshot of their website, which displays the promo in the upper-left corner...


I wanted to get some more specifics on how they planned to reimburse buyers for the gasoline. So, I called them up on the phone and spoke to their sales manager, Scott Wilson.

He said that Harley-Davidson has a mileage rating on each of their motorcycles. He simply takes the miles-per-gallon a motorcycle is expected to do, and divides that by 10,000, to come up with the number of gallons it takes to go 10,000 miles. Then he multiples the number of gallons by the average gas price in the Farmington, MI area, which happened to be $2.75 at the time the promotion started.

Scott said that "so a Sportster might go 55 miles per gallon, while a Dyna might go 45 miles per gallon". Let's say you bought a Sportster, that comes out to about $500.00 in free gas.

They give each buyer two choices in getting that discount...

• They can get that amount deducted from the sales price of the motorcycle, or


• They can receive a gift card from a gas station worth that amount. Scott said that Shell is the chain of gas stations they use for this promotion

The promotion started at the end of April, and runs until June 30, 2007. It's only valid on 2007 models.

If you visit there, tell them you saw this on Biker News Online. I'm hoping they'll send me a free t-shirt (size XL).

Visit Motor City Harley-Davidson online at...
http://www.motorcityharley.com/

Labels: Motorcycle Sales