Indian Motorcycle Company announced last week of a new company that it set up specifically to create and market a new line of apparel bearing the Indian logo.

The new company, "Iconic American Brands" will be headed by Steven Miska, a veteran of the apparel industry, having formally been with Seattle Pacific Industries, the company behind the "Unionbay" brand.

The new Indian apparel line will be based on clothing styles the company had created in the 1940s. According to the company's newsletter...

The collection will feature performance apparel and premium sportswear which pays tribute to the heritage of the brand. Embodying the freedom of spirit and adventure associated with motorcycling, the Indian Motorcycle apparel collection offers an exciting new lifestyle brand for the motorcycle aficionado and spectator alike.

The new Indian Motorcycle apparel collection will be distributed to Indian Motorcycle dealerships and their distributors, as well as select department and specialty stores. You should start seeing them on store shelves by Fall 2008.

Labels: Indian, Motorcycle Apparel