Miller Beer Launches Motorcycle Safety Campaign

Miller Brewing Company launched a new motorcycle safety campaign dubbed, "Keep Your Balance".

The program was launched in cooperation with the American Motorcyclist Association, and officially kicked off on September 14, 2007 at the Tomahawk Fall Ride, where 40,000 riders received their tips on safe riding.

The company's press release went on to cite motorcycle fatality statistics from the National Highway Traffic Safety Administration...

...motorcycle fatalities have increased 47 percent since 2002, making this program especially relevant to riders today.

So to help bring that percentage down, they've launched a website providing tips on how to ride safely, and drink responsibly...

http://www.millerkeepyourbalance.com