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Miller Beer Launches Motorcycle Safety Campaign

by Steve
Thursday, September 27, 2007

Miller Beer - Keep Your BalanceMiller Brewing Company launched a new motorcycle safety campaign dubbed, "Keep Your Balance".

The program was launched in cooperation with the American Motorcyclist Association, and officially kicked off on September 14, 2007 at the Tomahawk Fall Ride, where 40,000 riders received their tips on safe riding.

The company's press release went on to cite motorcycle fatality statistics from the National Highway Traffic Safety Administration...

...motorcycle fatalities have increased 47 percent since 2002, making this program especially relevant to riders today.
So to help bring that percentage down, they've launched a website providing tips on how to ride safely, and drink responsibly...

http://www.millerkeepyourbalance.com

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3 Comments:

  • I'd like to see the stats on the motorcyle accidents broken down into harleys / crotch rockets. I tend to see younger less experienced riders on crotch rockets.

    By Anonymous Anonymous, at 9/28/2007 04:47:00 AM  

  • Are you Harley riders reading this? What is the increase in motorcycle riders? If there is an increase in ridiers, it only makes sense that there would be an increase in accidents and fatalities.

    By Anonymous Anonymous, at 9/28/2007 05:09:00 AM  

  • They pulled a similar stunnt, here in holland, and awareness-commercials popped up on all roadsigns...

    blegh!

    By Anonymous Anonymous, at 9/29/2007 02:33:00 AM  

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