Rogers, Arkansas Wants Rally Badly

The Benton County Daily Record reports that Star Touring & Riding, the official riding group sanctioned by Yamaha's Star Motorcycle ...

The Benton County Daily Record reports that Star Touring & Riding, the official riding group sanctioned by Yamaha's Star Motorcycle line, was paid $15,000 to hold their 2008 rally in Rogers, Arkansas.

The town is so desperate to become a tourist mecca for bikers that it's willing to give out incentive money.

$7,500 came from the local Convention and Visitors Bureau, while another $7,500 was paid by Bentonville Advertising and Promotion Commission.

According to the newspaper, Star Touring expects to bring about 1,600 riders with them, and this is translating into big dollars...
The group is expected to attract 1,600 Yamaha riders to town. Using the bureau's $200-per-day multiplier, spending from attendees could generate a $ 1.6 million economic impact, executive director Tom Galyon said.
Via Biker-Events.

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