Harley Davidson Restructures Management

The Business Journal of Milwaukee reports that Harley-Davidson restructured their management hierarchy to help the company crank out some m...

The Business Journal of Milwaukee reports that Harley-Davidson restructured their management hierarchy to help the company crank out some more growth.

Among the several management promotions, a couple of them stand out as trying to gain greater marketshare in some of their hottest growing segments: women, blacks, and latinos...
Mark Van Genderen, 39, has been promoted from director, investor relations, to managing director, Latin and South America, responsible for the revenue, sales objectives and ongoing development of the Latin and South American markets for all motorcycles, parts and accessories and general merchandise.

Ken Ostermann, 37, was promoted to general manager, outreach customer marketing. Ostermann is responsible for delivering relevant brand experiences to the African American, Hispanic, women and youth consumer segments.
Makes you wonder if the MoCo can truly retain its current image while still homogenizing all these consumer segments?

It's kinda like how Budweiser "rebrands itself" to each unique consumer market.

Ever notice when you're channel surfing on television, and you go past one of the spanish-language stations, and see a Budweiser commercial in spanish, with a bunch of guys playing soccer? And then you skip into ESPN2, and see a Budweiser commercial with some hillbillies watching NASCAR, and then you skip over to MTV, and see a Budweiser commercial with some hip-hoppers making weird hand gestures?

I guess that's what Harley-Davidson is going to be like.

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