Harley Loses Mexico Sportster Trademark Lawsuit

According to a Mexican newspaper, La Journada, a Mexican businessman, who happened to own the "Sportster" trademark in Mexico, won...

According to a Mexican newspaper, La Journada, a Mexican businessman, who happened to own the "Sportster" trademark in Mexico, won a four year battle against Harley-Davidson.

The Sixth Court Collegiate decided that Alberto Lenz is the rightful owner of the "Sportster" trademark, at least in Mexico. Hence, Harley-Davidson is now responsible for paying his company 40% of the sales price of every Sportster motorcycle sold in Mexico since 1989.

It hasn't yet been calculated exactly what that amounts to. But with each Sportster selling for between $6,000 to $12,000 since 1989, Harley's liability could be between $2,400 to $4,800 per motorcycle. That would work out to something like $3.2 million in royalties for every 1,000 Sportsters sold since 1989. Yikes!

Interestingly enough, Lenz had once offered the Sportster trademark for sale to the MoCo for a sum of $100K. But Harley refused, opting to instead to ignore the trademark dispute and let Lenz try his luck in the Mexican courts.

I guess what amazes me is that an American company like Harley was actually stupid enough to think that Mexican courts would see things their way. Duh!

This decision comes at a time when Harley-Davidson is going all out in selling it bikes outside US borders.

I haven't found any news of this printed in American-based media, only Mexican media.

Here is a link to La Journada (In spanish)...
http://www.jornada.unam.mx/....litigio-a-harley-davidson

And here is a link to the Google-translated article...
http://translate.google.com/....litigio%2da%2dharley%2ddavidson

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