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Victory versus Harley - Lean versus Fat

by Steve
Wednesday, April 16, 2008

Reuters published an interesting piece that compares Polaris, the maker of Victory motorcycles, with Harley-Davidson, on a financial health standpoint...

http://www.reuters.com/article/reutersEdge/idUSN1628214920080416

In short, it paints of picture of Polaris gaining ground on Harley, for two main reasons...

  1. Polaris is actually doing well selling ATVs, snowmobiles, and "side-by-sides", those 4-6 seater off-road vehicles. Victory motorcycle sales are actually lagging.

  2. Polaris doesn't have its own financial arm, unlike Harley.
It's Harley's financial unit, Harley-Davidson Credit Corp, that is the big monkey on HD's back. Polaris, on the other hand, refers customers to outside lenders. Should Harley ever pull out of this financial mess, I wonder if it makes sense for them to sell off the Credit Corp.

Or maybe Harley ought to get into the off-road market.

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2 Comments:

  • maybe victory should have 1 main central lender that they have a special agreement with offering low interest rates and then their sales may not be lagging.

    By Blogger rvd, at 4/18/2008 11:39:00 AM  

  • THEY DO, GE- CAPTIAL, THAT WHY THE ARE OFFERING DEALS AS GOOD AS 1.9% FOR 84 MONTHS.

    By Blogger billy, at 5/02/2008 03:42:00 PM  

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