Harley-Davidson says, "Screw It"
Harley-Davidson launched a new advertising campaign based on the phrase, "We Don't Do Fear", designed to address everyone...
The website says the following...
"Over the last 105 years in the saddle, we've seen wars, conflicts, depression, recession, resistance and revolution," reads the ad, which shows a helmeted rider on a Harley chopper silhouetted against what appears to be the red and white stripes of a slightly tattered American flag.Well, I agree. There ain't much for us motorcylists to do other than ride our bikes, and continue working.
We've watched a thousand hand-wringing pundits disappear in our rear-view mirror. But every time this country has come out stronger than before .... If 105 years have proved one thing, it's that fear sucks and it doesn't last long. So screw it, let's ride."
As part of the "Screw It" promotion, they're offering limited edition "Screw It" bandanas. All you have to do is go to a Harley dealer, and pretend as if you want to buy a bike.