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Harley-Davidson says, "Screw It"

by Steve
Friday, May 02, 2008

So Screw It bandanaHarley-Davidson launched a new advertising campaign based on the phrase, "We Don't Do Fear", designed to address everyone's pessimism on the weakening economy. It involves placements in newspapers and magazines, as well as a new feature on its own website...

http://www.harley-davidson.com/screwit

The website says the following...

"Over the last 105 years in the saddle, we've seen wars, conflicts, depression, recession, resistance and revolution," reads the ad, which shows a helmeted rider on a Harley chopper silhouetted against what appears to be the red and white stripes of a slightly tattered American flag.

We've watched a thousand hand-wringing pundits disappear in our rear-view mirror. But every time this country has come out stronger than before .... If 105 years have proved one thing, it's that fear sucks and it doesn't last long. So screw it, let's ride."
Well, I agree. There ain't much for us motorcylists to do other than ride our bikes, and continue working.

As part of the "Screw It" promotion, they're offering limited edition "Screw It" bandanas. All you have to do is go to a Harley dealer, and pretend as if you want to buy a bike.

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3 Comments:

  • Loved the WE DON'T DO FEAR and where I live In Palm Coast Florida we live by that, So I say SCREW IT LETS RIDE and GOD BLESS AMERICA

    Big Eddie Boyle

    By Anonymous Anonymous, at 5/07/2008 03:06:00 PM  

  • I wish I could just say "screw it" and ride on. But at $4.10 a gallon, all's I can say is oh ****! and ride on.

    By Blogger Kano, at 5/29/2008 04:13:00 AM  

  • Yeap, Gasoline prices will crush many of the hobbies and sports we have left to practice, and if gas prices keeps getting higher, soon we will ride only bycicles. lol.

    By Anonymous Motorcycle Fairings, at 9/16/2008 09:11:00 AM  

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