Polaris buys Brammo, says new electric motorcycles coming soon

Powersports giant Polaris has announced the purchase of electric motorcycle maker Brammo, taking full ownership of the company in which it had previously invested.

Brammo had won a certain amount of acclaim in recent years for its efforts to produce a viable electric motorcycle, via its Empulse and Enertia models, but had been struggling financially. Polaris says its acquisition of the Oregon-based company will help result in a "recapitalization of Brammo that enables the company to focus exclusively on the design, development and integration of electric vehicle powertrains."

Whether the Brammo brand will persist, however, remains to be seen. It seems unlikely, considering that Minnesota-based Polaris is already the parent company of two major motorcycle brands: Indian and Victory.

However, in its announcement, Polaris said it will "utilize" the assets acquired from Brammo to begin manufacturing electric motorcycles in the second half of 2015 at its Spirit Lake, Iowa, facility. That is the same facility where Indian and Victory models are assembled.

Some observers have speculated, therefore, on the possibility of Indian or Victory soon announcing an electric motorcycle aimed at keeping up with Harley-Davidson's LiveWire project. Indeed, we may already know what such a motorcycle will look like.

Back in September, blurry images of a proposed electric cruiser from Brammo were leaked on the internet.

Needless to say, Polaris is giving nothing away about its future plans except to say: "We believe the new alignment brings us that much closer to delivering world-class electric solutions across our products."

Polaris has been a strategic investor and partner with Brammo since 2011. During that time, the companies have collaborated on a number of projects in motorcycles, off-road and on-road vehicles.


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