Victory trademarks name for electric motorcycle

Just weeks after acquiring electric motorcycle manufacturer Brammo, a clear indication of what Polaris plans to do with the brand has emerged. It has emerged that documents filed in January show the Minnesota-based powersports company has trademarked the name "Victory Charger."

Polaris is the parent company of both Indian and Victory motorcycles. In connection with the trademark, Polaris says it intends to use the name specifically for "electric motorcycles and structural parts therefore."

No other information is given, but this action fits with claims made by Polaris shortly after announcing its purchase of Brammo, claiming it planned to "utilize" Brammo's assets to begin producing electric motorcycles in the second half of 2015.

That Polaris has chosen to place the Victory badge on a forthcoming electric motorcycle shows a faith in the brand that some had thought had been lost in the wake of Indian's successes. It seems likely that the Victory Charger will be positioned to compete against the Harley-Davidson LiveWire.

Officially, Harley-Davidson insists the LiveWire is simply a "project" and has given no indication of its release date. However, many observers believe its release will be timed to coincide with the film Avengers: Age of Ultron, in which the motorcycle is featured. That film is set to be released in May.

Speculation now turns to what a Victory Charger will look like, and there may already be some clues. In September last year Biker News Online reported that Brammo was working on developing an electric cruiser. A blurry image of the cruiser was leaked on the internet, said to be part of a presentation by Brammo executives seeking funding.


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