NAPA Auto Parts Teams up Orange County Choppers

NAPA Auto Parts issued a press release this morning that they entered into an agreement with Orange County Choppers to do some cross promotion.:

The agreement calls for NAPA and Orange County Choppers to partner on national promotions and produce a line of co-branded products and merchandise. Additionally, the Teutuls will be appearing in NAPA's print, radio and television advertising and making personal appearances in support of NAPA AUTO PARTS Stores and NAPA AutoCare Centers. NAPA will also capitalize on product placement opportunities within "American Chopper" and the Orange County Chopper shop.

So basically, NAPA has managed to get its brand displayed on American Chopper, along with with some plugs from the Teutuls. It's not clear to me how O.C.C. is going to benefit in return, other than having NAPA paying them big bucks.