Destination Daytona

An article published in the Orlando Business Journal says that a local Harley Davidson dealer is spending $50 million to create a Harley-th...

An article published in the Orlando Business Journal says that a local Harley Davidson dealer is spending $50 million to create a Harley-themed attraction located near his dealership.

The dealer, Bruce Rossmeyer, says the attraction will be spread out over 150 acres, and will be named, "Destination Daytona":
"I'm not building this for Bike Week," says Rossmeyer, referring to the biker-crowd festivities held 10 days each year in early March. "I'm building it for 12 months a year."
Destination Daytona will include a combination hotel-and-condominium project, retail shops, seven restaurants, two bars and a new 109,000-square-foot Harley dealership. There will also be a Coca-Cola-sponsored outdoor amphitheater, a 15-acre motorcycle repair school, 80,000 square feet of motorcycle-related businesses and Rossmeyer's own Boss Custom Motorcycles.

And there's more:
"We're building a helipad, and I'm going to get it painted to match my plane," he says. "We'll be doing fly-and-drive packages with motorcycle rentals. I want to do one big event here a month -- boat shows, antique shows, recreational vehicle shows -- things that will draw people from Orlando and Jacksonville to visit us."
Good luck to him!

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  1. I would NEVER buy a Harley from Bruce Rossmeyer. Went in today to buy an '09 Ultra Classic with dealer invoice, freight and assembly costs and offered $1500 over the Ready to Sell cost (about halfway between Ready to Sell and MSRP) and was told, "We are a FULL MSRP dealership." On top of the MSRP, I was told that there is an additional $1500 in dealer prep fees. Included in this extra fee is shipping and dealer assembly, which is already factored into the Ready to Sell cost, so buyer beware; you are paying double for shipping and assembly. Though Rossmeyer has large overhead, Harley Davidson had to go to Warren Buffet for a $300 million dollar loan at 15% to keep from going bankrupt. I guess in this recession, Rossmeyer feels they do not have to negotiate on price. I have negotiated a fair price with another Harley dealership. Anyone who pays full MSRP for a Harley are sheep and not worthy of riding a Harley.

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