Harley Davidson in Vietnam and India
The Associated Press reports on Harley Davidson's quest to expand its reach into Asia. Vietnam is apparently one of the countries the...
https://www.bikernewsonline.com/2006/05/harley-davidson-in-vietnam-and-india.htm
The Associated Press reports on Harley Davidson's quest to expand its reach into Asia.
Vietnam is apparently one of the countries they're eyeing. Vietnam? Who there can afford a Road King Classic or even a 883 Sportster? Vietnamese look at motorcycles strictly as utility. They pack tons of cargo on their 125cc bikes, and even haul the whole family, including the wife and four kids.
Why would they spend more money on a Sportster that carries the same load?
India, on the other hand, seems like a good call. Folks there are taking up all the high-tech jobs these days, from computer programming, database administration, to tech support. I'm sure they can afford a Harley, and can grasp the concept of joy riding.
The question I have, is will they wear leather?
Vietnam is apparently one of the countries they're eyeing. Vietnam? Who there can afford a Road King Classic or even a 883 Sportster? Vietnamese look at motorcycles strictly as utility. They pack tons of cargo on their 125cc bikes, and even haul the whole family, including the wife and four kids.
Why would they spend more money on a Sportster that carries the same load?
India, on the other hand, seems like a good call. Folks there are taking up all the high-tech jobs these days, from computer programming, database administration, to tech support. I'm sure they can afford a Harley, and can grasp the concept of joy riding.
The question I have, is will they wear leather?
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ReplyDeletevietnam is the second fastest growing econoomy in asia, behind only china. there is a rapidly growing middle class in the big cities who can now afford luxury items like cars, high-end mobile phones and designer clothes. the streets of hanoi and hcmc are now awash with mercedes and bmws, not to mention the occasional Hummer or Porsche. harley know what they're doing. its a great market for their product.
ReplyDeleteJulian is right. After living in HCMC for 13 years I have seen the place really change. I have teenage students driving US$ 7,000 bikes to class! Saw a nice mostly stock old Harley at the Zippo shop today!
ReplyDeletein the last 1 year or 2 I see there are a lot more Harley on Hanoi road than before
ReplyDeleteactually the number is nothing compared to developed country, or the "Harley/other bikes" rate is still low,
but there're more and more people looking for a real bike, a Harley, specially the mid-age, successful people - class.
I know someone who even bought a Road King Screamin' Eagle special edition and many people bought even moded edition
Maybe at the moment, Vietnam is still not a big enough market for Harley, but in the next 5 years or 10, it will be a good market which Harley shouldn't let it slip to Japan's companies.
That's what I saw, and believe