Harley-Davidson Partners with Best Western Hotels
The Best Western chain of hotels has partnered with Harley-Davidson to create a rewards program. By signing up for this program, you get a ...

https://www.bikernewsonline.com/2007/05/harley-davidson-partners-with-best.htm
By signing up for this program, you get a rewards card that you can present while you're checking into a Best Western hotel.
Everytime you stay at a Best Western hotel, you earn points towards restaurants, shopping, gift cards, and all the usual shtuff.
I haven't figured out the Harley-Davidson part though. That is, it doesn't appear that you have to be a HOG member or a Harley rider as far as I can tell. In fact, you can't redeem your points for any Harley gear or motorcycle gear. It's just Best Western trying to capitalize on Harley's brand strength.
For more information, visit online...
https://www.goldcrownclub.com/h-driderewards/