First Rental Car Company to Offer Motorcycles

Enterprise Rent-A-Car announced that it will offer motorcycle rentals, becoming the first major rental car company to do so, citing strong consumer demand for motorcycles.

The fleet of motorcycles will consist solely of Harley-Davidson models, and will begin first at a new rental location in Las Vegas, NV.

"Motorcycle enthusiasts are passionate about riding, and we heard from many customers who wanted to enjoy high-quality bikes, even when they're away from home," said Steve Short, vice president, Enterprise Rent-A-Car. "Motorcycle Rental by Enterprise renters will be able to choose from a wide selection of popular bikes and can expect the same, first-rate customer service they experience at our other Enterprise branches around the country."

Customers will be able to immediately rent five different varieties of Harley-Davidson motorcycles from the new Enterprise branch located at 4517 W. Flamingo Road, and the company plans to add two additional styles of Harley bikes to its Las Vegas fleet by the end of November. Specific bikes available for rent through Enterprise include:

Street Glide
Road Glide Custom
Electra Glide Classic
Electra Glide Ultra Limited
Road Glide Ultra
Heritage Softail Classic (available by the end of year)
Fat Boy Lo (available by the end of year)

The bikes will rent between $120 to $160 a day.  Compare that to Eagle Rider of Las Vegas, who rents from $100 to $150 a day, and Las Vegas Harley-Davidson who rents from $100 to $200 a day.  Enterprise says it will offer discounted weekly rates.

"We chose to pilot motorcycle rental in Las Vegas because we saw an opportunity to serve a large segment of travelers who are interested in renting motorcycles to visit nearby attractions like the Strip, the Grand Canyon, Hoover Dam and Lake Mead," Short said. "We will continue to listen to our customers and announce plans for future growth based on that feedback."

Enterprise plans to monitor its motorcycle rental business in Las Vegas for about a year, and then decide if it's worth rolling it out across the United States.  Enterprise cites a need to look different and be different than competing rental companies, and wants to extend its branding into the motorcycle community.

All motorcycle renters must carry a valid motorcycle license. Enterprise will provide all motorcycle renters with helmets free of charge.

Source: Press Release


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